If there's one thing I've learned after coaching athletes for over two decades - and working with entrepreneurs for just as long - it's this:
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​The people most likely to succeed in business are the ones who already know how to compete, adapt, and show up even when it's hard.
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​That's why the first time I truly understood how the dōTERRA business model works, something clicked. 
​Not as an entrepreneur. Not as a business coach.
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​As a coach... and as a parent of athletes.
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​I immediately realized:
​This is one of the only business opportunities built perfectly for the athletic lifestyle.
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​Whether you're a coach with long days spent on the field...
​A parent juggling carpool, practices, and tournaments...
​A cowboy traveling between rodeos...
​Or an athlete trying to "make extra money" without sacrificing your training...
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​This is a side hustle that works with your schedule - not against it.
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​And in a world where time feels like the rarest resource, that matters more than anything.

Let's start with something obvious:
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​Athletes, coaches, and even parents of athletes already have the foundational skills most people struggle to learn.
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​1. Athletes Know Discipline and Consistency
​Building a business doesn't require perfection.
​It requires small daily habits.
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​Sound familiar?
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​Athletes already understand:

If you can train for your sport, you can build a business on the side.
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​2. Coaches Already Lead and Inspire 
Coaches don't just teach skills - they build belief.

​Great coaches help people:

This is exactly what successful business owners do.
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​If you're a coach, you're already leading people. dōTERRA simply gives you a framework and a vehicle for that leadership to grow into a business you can call your own.
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​3. Parents of Athletes Already Manage Chaos Like Pros  
Parents in the athletic world are professional multitaskers.

​Driving, cheering, organizing, feeding, scheduling, managing emotions - and still trying to maintain sanity.
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​If you can manage tournament weekends, you can absolutely manage a flexible business that fits into the margins of your day.

Most people think building a business requires sacrificing something.
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​Time. Money. Energy. Focus.
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​But this model is unique.
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​It works because it is built around real life - not instead of real life.  

You don't have to quit anything.
You don't have to replace what you're doing.
You don't need 20 hours a week you don't have.

You fit it in where it makes sense:

It's a business that grows in the cracks, not in the chaos.

As athletes move into college... as coaches head into playoffs... as parents hit their busiest season... this business can continue growing quietly in the background.

That's rare.

And honestly? That's the reason it grabbed my attention when I finally understood it.

I've coached athletes for most of my adult life - basketball players, rodeo athletes, and now athletes inside The Confident Athlete Program. But when it hit me the hardest was when I was traveling as a professional rodeo cowboy.

The same struggle shows up over and over again:

Athletes want options.
They want flexibility.
They want a way to make extra money without working a schedule that interferes with practice or competition.

Coaches want the same - an additional income stream that doesn't require giving up their passion.

Parents want something similar for their own reasons: stability, choices, and the ability to support their kids' dreams without drowning in expenses.

I remember the say I connected the dots.
I sat there thinking:

Why on earth isn't every athlete or coach doing this?
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​It's simple.
It fits the lifestyle.
It rewards consistency rather than time.
It's built for people who already understand personal development, discipline, and teamwork.

The truth is... athletes are uniquely wired for this kind of opportunity.
Note: To become a Wellness Advocate with dōTERRA you must by at least 18 years old.

Let me break down the most practical part:
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​You run this business from your phone.
​And that one detail changes everything.
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​You can:

...all from the bleachers, the bus, the hotel, or the coffee shop between practices.
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​This isn't a business that traps you behind a desk.
​Or demands you clock in.
​Or locks you into hours that don't match your life.
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​It bends.
​It flexes.
​It moves with you.
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​Whether you're a high school coach, a club director, a college athlete, a rodeo competitor, or a parent at a weekend tournament - this fits.

This isn't just about earning side hustle income.
​It's about aligning a business opportunity with the strengths you already have.
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​Let's look deeper:
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​Athletes understand goals. 
This business is built on simple, clear tracking and progress.

​Coaches understand systems. 
This opportunity thrives when you follow a proven process.

​Parents understand community. 
Everyone you support becomes someone you can help.

​Athletes understand resilience. 
Building something meaningful takes perseverance - something athletes excel at.

​Coaches understand influence. 
You already lead people. This simple expands that leadership into something lasting.

​Parents understand commitment. 
You show up for your kids. This gives you a vehicle to show up for your own future too.

This is not a "figure it out yourself" type of business.
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​When someone joins my team, they get:

Whether you're a coach used to leading others or an athlete used to following direction. you'll never walk this path alone.
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​And if you're a parent juggling a million things?
​We'll make this simple and doable.

Here's the truth I tell everyone:
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​You're in control.
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​Your schedule.
​Your pace.
​Your goals.
​Your effort.
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​If you want something that can be done slowly and sustainable - great.
​If you want something you can grow aggressively in the off-season - perfect.
​If you want something steady you can build over time - this works for that too.
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​There's no one-size-fits-all.
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​There's just your fit.

Here's a quick way to know:
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If you're a coach:

If you're an athlete:

If you're a parent:

If you found yourself nodding your head at any of those, then yes - this is for you.

If you're curious... if something inside you is tugging at your attention... or if you know deep down that you're looking for the right opportunity at the right time - 
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​Take the next step.
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​You don't have to commit to anything.
​Just learn.
​See if it fits your life, your goals, and your schedule.

Whether you're a coach, an athlete, or a parent... this could be exactly what you've been looking for.
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​This is your chance to build something without sacrificing what matters most.
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​Let's explore it together.

*Results vary based on time, effort, and skill. Expenses may be incurred. For more information, see the doTERRA Opportunity and Earnings Disclosure Summary at doterra.com/disclosure